Among the peer group in technology companies, among the marketing team, to run an in-house journal and also to show the latest happenings in the Organization.

Definition: (Webopedia)
Difficult to define. More like an on-line diary. But poised to change the Journalism and News media.

• it’s somewhere between writing a column and talk radio.
• a website with dated entries, usually by a single author
• any idea can be expressed...and accessed by any one
• a kind of hybrid diary/guide site

A blogging search engine too!